Hello, I'm Bjoern. A Creative Director, Copywriter and Lover of Ideas.

I like to come up with awesome stuff and will never not hate the safe option. Nine years in and I'm still convinced that the best ideas are the ones that make someone in the room uncomfortable.

So I've been making things that make people feel something — campaigns, concepts, activations, work actually worth arguing about. In agencies like Jung von Matt, Grabarz & Partner and McCann. For clients like Opel, Burger King, IKEA, Volkswagen, Netto, Nivea and others who hired me to make something they couldn't have predicted.

• Creative Direction ↗
• Concepting ↗
• Copywriting ↗
• Campaign Strategy ↗
• Award Writing ↗
• Creative Leadership ↗
• Hands-On Mentality ↗
• Proudly ignoring buzzwords, rankings and obsolete meetings ↗