Hello, I'm Bjoern. A Creative Director, Copywriter and Lover of Ideas.

I like to come up with awesome stuff and will never not hate the safe option. Whether it's creating bold and unseen everyday disruptions with that little splash of madness. Or just writing some decent headlines.

Nine years in advertising. In nearly every thinkable creative scenario: global 360° integrated campaigns, brand punches, award ideas, online content and all the other rituals. In agencies like Jung von Matt, Grabarz & Partner, McCann. For clients like Opel, Burger King, IKEA, Volkswagen, Netto, Nivea — and others who wanted something worth talking about.

• Creative Direction ↗
• Concepting ↗
• Copywriting ↗
• Campaign Strategy ↗
• Award Writing ↗
• Creative Leadership ↗
• Hands-On Mentality ↗
• Ignoring buzzwords, best practice and rankings since ever ↗