The Idea
World Cup season. Football everywhere. Burger King delivery everywhere. We asked: what if the two collided — literally on the doorstep?
We left customers of the Burger King delivery service with a choice: pay or play? Because the delivery person arriving with their flame-grilled order was none other than football virtuoso Aylin Yaren — who used her skills to dribble customers dizzy in a street game for the prize of the order.
Win the game: your Whopper is free. Lose: you pay. Either way, you're going to want to try.