Burger King  ·  2020

WHOPPER
DIAMOND

NY Advertising Festivals — Finalist Social / Environmental Good
When love
is calling,
the King
will answer.

Alvar and Dima were in love. They were also fighting to become a married couple — at a time when the road to that wasn't as simple as today. When we heard their story, we knew exactly what to do.

We fired up the grills, burned a few Whoppers, and threw a flaming-hot wedding party for our happy couple. And because no wedding is complete without a ring, we gifted them something no jeweller could offer: a one-of-a-kind diamond, made from a Whopper burned to ashes.

Whoppers going diamond. A flaming plea for same-sex love. A brand putting its money — and its grill — where its mouth is.

NY Ad Festivals

Finalist
Social / Environmental Good
2020

Whopper Diamond campaign Whopper Diamond press coverage
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