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Some cars are not as beautiful as other cars. And the Opel Rocks-e has a face that only a mother could love. That's why I've written lines that clearly emphasize this fact self-confidently and turned an obvious weakness into a strength.
The presentation of these has been the client meeting with the most laughs to date and they're still rolling with the "sorry not sorry"-attitude of that campaign.
"ONLY HIS MOTHER COULD LOVE HIM"
"A SPACE TOO MINIMAL FOR BIG EGOS"
"WANTS TO BE A CAR WHEN HE'S GROWN UP"
"ONLY HIS MOTHER COULD LOVE HIM"
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