to humanity.
One frozen gesture.
Words about climate change stopped working years ago. Data is ignored. Petitions are scrolled past. So we asked: what if nature itself sent a message — one that no one could look away from?
A massive middle finger, carved from an actual iceberg, set adrift in an Icelandic glacier lagoon. No brand logo. No hashtag. Just a gesture, addressed to everyone who walks this earth. Accompanied by a letter: "I feel like I won't reach you with words alone. So I condensed everything I need to say to one solid block of frozen water."
The concept included full media projection — Spiegel, Focus, TIME, MailOnline, Bild, Mashable — each speculated to report it as either mysterious natural phenomenon, Russian propaganda, or alien contact. The idea would have revealed itself only after maximum confusion was achieved.
for a special friend.
Edward Snowden is not only a whistleblower — he's also a devoted Whopper fan. The problem: when you've made America your enemy, getting the burger of your dreams becomes complicated.
The idea: Burger King sells a Whopper on the Darknet — anonymously, securely, untraceable. Via the TOR network, where Snowden already lives, BK Russia tweets at @Snowden directly. Snowden tweets back. The internet explodes.
The concept was designed as a fully executable PR activation — real Darknet URL, real BK Russia Twitter account, real engagement with the most famous privacy advocate in the world. One Whopper. One anonymous delivery. Maximum brand chaos.
die Trolle.
Female streamers on Twitch are harassed and reported daily. Trolls weaponise Twitch's own Community Guidelines — reporting streamers for "sexually suggestive content" simply because they have breasts. The platform's response: bans, silenced voices, lost income.
The idea: partner with famous male streamers for one day. Let them stream with artificially enhanced chests. Same rules, same platform, same guidelines — applied to men. When Twitch enforces differently, the hypocrisy becomes the story.
A platform hack that uses a platform's own mechanics against its own double standard. No petition. No hashtag campaign. Just the rules, applied equally.